Technical factors Google is interested in the site's pages' availability and whether the pages load quickly enough with a slow Internet connection. A site can have excellent performance and provides a good user experience, but if it work is unstable or slow, it will significantly affect indexing and user satisfaction. It is the first thing to pay special attention to from the very beginning. If you do not know how to check the technical condition of the site and find errors that prevent ranking, SEO Expert in Chandigarh recommends using the Semrush "Site Audit" tool. It will find problems technical errors prioritize them and give recommendations on how to fix them. Reliability HTTPS improves the security of visitors by encrypting data between the browser and the server. HTTPS is a secure version of the HTTP protocol and ensures that its indexes are safe for the search engine. An SSL certificate is required to protect the site's domain. This also includes ...