Technical factors
Google is interested in the site's pages' availability and whether the pages load quickly enough with a slow Internet connection. A site can have excellent performance and provides a good user experience, but if it work is unstable or slow, it will significantly affect indexing and user satisfaction. It is the first thing to pay special attention to from the very beginning.
If you do not know how to check the technical condition of the site and find errors that prevent ranking, SEO Expert in Chandigarh recommends using the Semrush "Site Audit" tool. It will find problems technical errors prioritize them and give recommendations on how to fix them.
Reliability
HTTPS improves the security of visitors by encrypting data between the browser and the server. HTTPS is a secure version of the HTTP protocol and ensures that its indexes are safe for the search engine.
An SSL certificate is required to protect the site's domain. This also includes the age of the domain. Spam pages are ranked "lowest", and misinformation and deception of users worsen the rating. Engagement and feedback contribute to a web page's reputation. The Serpstat Site Audit can also find errors with HTTP.
Content
Here it is worth considering how the text of the page meets the user's request. Google tries to determine the completeness and accuracy of the information. The check starts with a heading, which must match the content of the page. Meta tags Title and Description also take part in the ranking. Moreover, a snippet of a page in the search results is formed on their basis.
Images are also an essential component of the selection. Preference is given to bright images of at least 1200 pixels. If the content is indexed and does not violate the rules, it is suitable for display in recommendations. Jobs, petitions, forms, content from code repositories rarely appear in recommendations. Articles and videos with up-to-date information "green light". The uniqueness of the text will not be ignored either.
Read to knoww: What is Content Marketing, and why it’s Essential for your Business
Keywords
Previously, Google searched for the most significant number of exact keyword matches on a web page. Now the top lines display the site that best matches the user's request without the accurate keyword, SEO expert in Chandigarh will get business to your website no matter how much work you do.
To collect critical phrases for website page optimization, the Serpstat Key Phrases Analysis tool is excellent. If you don't know how to collect semantics, the Serpstat blog has many tutorials to help you learn how to collect semantics for a website.
Analyze requests!
You can even faster understand the functionality in a personal consultation with a specialist who will acquaint you with the service's capabilities. Now let's move on.
Convenience
Create pages for users first. Do not mislead and approach the issue of providing information from the point of view of its need. Make your site unique and valuable to keep people coming back for more.
Track attempts to hack the site and promptly remove content modified or added by violators. It is how Google recommends approaching this question.
Links
If authoritative sites link a page in its field, it is likely to have quality content and links significantly affect the ranking. To increase your credibility factor, backlinks should primarily come from quality domains. Recommendations for the selection of sites can be found here.
Date of publication
This factor depends on the user's request, and it is more critical for some queries than others. For example, by requesting news, the user will see higher ranked publications made in the last few hours, and information needs to be updated when ranking positions fall.
Optimized for mobile devices
According to the global agency We Are Social and Hootsuite, 5.22 billion people - 66.6% of the world's population - use a mobile phone by 2021. Today the site should be displayed correctly on devices of all types and sizes, including tablets and smartphones.
Location and language
Geo-dependency should not be overlooked, as is the language. So, for example, regional domains are better promoted in their regions. It would help if you always considered who the web page created and what goals it pursues.
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