Search Engine Optimization means the maximizing visibility of websites in search engines like Google, Yahoo, Bing and etc. In the results it gets and generates an optimum level of relevant traffic directed to one’s site, that's why the word optimization is used. This involves a lot more than just a thing, the manner in which it connects to other websites, to the keywords used in the main areas of the website.
If you want to be your website appears on top rank on a search engines results page, probably the more chance of traffic is likely to get more users engagement with your brand. It is really very important to choose the right SEO Company in Chandigarh, who drives your business online very well.
Google use internet bots called ‘crawlers’ or ‘spiders’ to index websites on the World Wide Web and keep that updated. This process is called crawling. It is the process of reading and classifies websites on the internet. These algorithms are made to generate results from the indexes created by these internet spiders. Firstly website is made easier to the index or crawling and secondly, made as responsive as possible to the search algorithms, is what a large part of search engine optimization is all about.
On page and off page SEO
There are two types of SEO on-page and off-page SEO. Both of these fall in part of search engine optimization, but the difference is in SEO techniques. On-page optimization includes optimizing a website according to the SEO guidelines on the web page itself. Off-page SEO requires external elements, which mostly includes link building and raises the reputation of your website.
Commonly SEO techniques:
·Using other websites to link back to the original.
·Providing a greater number of hyperlinks to the main pages of the website.
·Crosslink between pages.
·Using online resources such as Google Analytics to understand online behaviors and trending.
·Business Listings, Profile creation, Social bookmark, Classified Submission, Search Engine Submission, Video Submission, Niche directory submissions, Image Submission, etc.
·Content creation is the most important aspect of SEO.
Content creation for SEO
Content creation is the base of SEO. No website can grow without content, hoping to get traffic in an organic way, relevance, novelty and some element of uniqueness. The entire thing should come into a single body relevant to the project and intrusting to read for all kind of internet user. Visitors will definitely be going towards detailed reading and view after an initial scan
Bait, the technique where content is created with the objective of being shared on a massive scale with some backlinks. The modern SEO revolves around the users, thus content has a major role in SEO. Creating outstanding content will help you attract the users, which will also be a signal to search engines that your site provides value, thus improving the ranking of your website.
Types of SEO Content
Product Pages
A good product page can serve as a both SEO content and a PPC landing page. These are the kind of “bread and butter” of any retail e-commerce site.
Blog Posts
Blog posts are more engaging and more likely to link in that content so it can be the best way for your website. Blogs should be flexible, and you can use them to host any of the below types of content in this list. Your Blog must be around or above 1000 words with all paragraph doesn't contain more than 100 words, it will increase the chance of ranking.
Articles
The main kind of content you’ll find on most newspaper- or magazine-style websites is like a news article, interview, or feature piece. It’s also going to be a popular way to interact with users.
Lists
A list is like an article, but framing it as a list (such as “top 10” or “best 7 ways”) makes it easier to scan. These types of titles also seem to be more popular when finding in search results or in social media feeds.
Videos
Video marketing is the benchmark for your business. Depending on what type of site or business you run, videos can be a great way to attract and reach an audience. Your video content should be 'fewer words and more meaning'. It should be intrusting for all type of person and easily understandable.
Infographics
It is large-format images that contain a lot of data on a single subject. It contains fewer words and more meaning in attractive graphical image representation.
Slideshows
A slideshow is a kind of show of slides or series of related images. It include-title, captions, image and so on other important information in fewer words because you can use only less content on it.
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